Helen Bertelli speaks with Bloomberg Big Law Business about law firm video marketing efforts:
Increasingly law firms are viewing their websites “as more than a piece of advertising,” said Helen Bertelli, vice president of Infinite Global, a branding and communications agency.
“Websites are becoming the central hub of firm business development efforts,” she said. “Savvy firms drive traffic to their websites and then tap the analytics that arise—meaning what people are reading, what’s trending and search engine optimization—to make informed business decisions.”
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