Infinite Global, an international communications consultancy, announces the hiring of Cameron Webb as a Director and Head of Branding and Creative, based in the firm’s London office. Cameron will lead Infinite Global’s creative department, focusing on expanding the practice and integrating brand and creative services into the firm’s communications offering.
A seasoned brand strategist and implementer, Cameron has 20 years of experience focusing on the development of global B2B brands. His previous roles include Client Director at Radley Yeldar, Head of Brand for KPMG in the UK and Europe, and Global Head of Brand for Amlin.
Throughout his career, Cameron has spearheaded innovative and impactful brand projects and creative campaigns across digital, print and environmental touchpoints. Tackling the challenges businesses face in building and sustaining their reputations is a passion for Cameron, who specialises in creating communications that connect and engage all stakeholders, particularly the end user.
“Infinite Global has grown dramatically in the past few years, particularly in our creative and design function,” says Infinite Global CEO Jamie Diaferia. “Cameron’s hire bolsters our offering in this space and reflects our dedication to helping clients build brands that allow them to stand out in a crowded marketplace. Our communications, content, creative and branding expertise enables us to provide our clients with an even more valuable and comprehensive service.”
Adept at manoeuvring within many sectors, Cameron has worked for a wide range of clients including Cushman & Wakefield, Kaspersky Lab, Novo Nordisk and Visit Britain. He was also part of the team whose campaign work on behalf of the UK Government’s GREAT Britain initiative was recognised as Gold and Grand Prix winners at the prestigious DBA Design Effectiveness Awards 2016.
“I am delighted to join such a talented team and am excited at the opportunity to build out our offering that looks at reputation in a more holistic way,” says Cameron Webb. “Historically, brand focus for many organisations has centred on reactive crisis communications work, but here we are promoting a more proactive and rounded approach. We embrace the commercial need for businesses to define themselves positively and stand out among their competitors, building brands that are both experiential and consistent.”