Media circus tamed for Saffery Champness

Media circus tamed for Saffery Champness

Saffery Champness

Brief

The Autumn Statement by the UK Chancellor of the Exchequer is a major event for both accountants and journalists alike. Infinite Global seized this opportunity to position the firm as a leading source of taxation expertise.

Solution

In advance of the Statement we offered running predictions and analysis for key journalists. We monitored government announcements and responded with expert commentary on Reuters and elsewhere. On the day of the Statement we fielded three spokespeople from the private wealth team to co-ordinate a rapid and real-time response: drafting comments, handling press queries and canvassing the media.

Outcome

Saffery Champness commentary featured prominently in almost all the national broadsheet press titles, as well as Reuters, Bloomberg and the BBC. This placed the firm well ahead of its peers and on a par with the Big Four accountancy firms. We have worked with Saffery Champness for over a decade, securing over 600 pieces of prime broadcast and print coverage for the private wealth team, in the last three years alone.