Located in the heart of London’s West End, one UK top 200 law firm had previously been recognized only for its family-related work. Family law was just one aspect of the firm’s wider capability and expertise, and the firm was keen to raise the profile of its private client, litigation, and commercial and residential property expertise. There was a clear need to increase the breadth and depth of the firm’s media footprint.
Our team spearheaded a significant expansion of the firm’s media relations profile, maintaining its excellent visibility in the family arena and establishing a robust pipeline of experts and ideas across other sectors spanning private client, litigation and property issues.
Through our collaboration, the firm’s overall media footprint more than doubled, with coverage featuring eight different partners and fee earners across five different practice areas. In addition, the client received instructions and associated fee income directly as a result of several high-profile pieces of media coverage, demonstrating a clear return on investment.