Vice President
Content and Client Strategy
New York

Steven Andersen

Steven Andersen leads several public relations account teams for Infinite Global and heads the firm’s Content Center. He helps some of the world’s largest, best known and most specialized law firms execute media strategies tailored to their specific objectives. He also works with clients in the financial services, consulting, accounting and intellectual property sectors.

Before joining the firm in 2012, Steve focused most of a 19-year journalism career in the business, legal and energy press. He covered Chicago law and politics as managing editor of Illinois Legal Times. He wrote about litigation, corporate accounting scandals and intellectual property as a reporter for Corporate Legal Times. Writing for LexisNexis Martindale-Hubbell’s Counsel to Counsel gave him an insider’s perspective on the most pressing challenges facing corporate legal departments. As contributing editor to Public Utilities Fortnightly he wrote on market structure, renewable energy generation and the smart grid. And in 2008 he established InsideCounsel’s Corporate Crime department, just in time to cover the fallout of the global financial crisis and the surge in international corruption enforcement.

Throughout his career Steve has focused on clearly presenting complex subject matter to sophisticated audiences. He has interviewed thousands of lawyers, senior executives and government officials. His broad experience helps him coach clients on how to make the most of media opportunities, and to craft media strategies that deliver insightful messages to targeted audiences. He holds a BA, magna cum laude, from the University of Minnesota.

News & Publications

How to make the most of legal publishing opportunities
New York Law Journal

February 2019

The right foot: Making the most of a new account

August 2018

Brand Risk - Best Practices and Lessons Learned 
Aon Consulting Group Industry Symposium

June 12, 2018

Five Ways to Make the Most of Convergence in Legal Communications
New York Law Journal
April 2018

The megafirm as boutique: PR lessons legal giants can learn from the little guys
New York Law Journal

December 2017

Jury duty: A view from the box
New York Law Journal

October 2017

Ask the thought leaders: What’s the future of content marketing?
Huffington Post

July 2017

Putting the thought back in thought leadership
Infinite Global Webinar
July 2017

The evolution of fake news, and how it affects lawyers
New York Law Journal
April 2017

Send a clear signal amid the noise: Content amplification strategies that work
Law Practice Today
April 2016

Tipping Point - Crisis Managment for Consulting Firms
Aon Consulting Industry Symposium

June 11, 2015

Infinite Public Relations announces addition of veteran journalist Steven Andersen as Director of Editorial Services
May 2012


Account Director or Supervisor of the Year (Finalist)
PR News

November 2017