San Francisco

Zach Olsen

Zach Olsen leads Infinite Global’s San Francisco office and oversees the firm’s crisis response and reputation management group.  In addition to the management of Infinite’s global operations, Zach’s work includes helping organizations and individuals prepare for and respond to crises that threaten their reputations, brands and bottom lines.

Our clients look to Zach for strategic counsel on internal and external communications campaigns, high-stakes litigation PR efforts and for his expertise assessing and responding to public-facing crises. Those clients include public entities, law firms, financial services institutions, healthcare companies and C-suite executives in the U.S. and abroad.

Zach is a frequent public speaker and author on topics important to Infinite Global’s clients, including the management of reputational risk and exposure, the incorporation of PR and media relations into broader marketing campaigns, and the leveraging of current events into credentialing efforts for individuals and organizations. He earned a BA degree with honors from the University of Massachusetts, Amherst.

News & Publications

Outrunning a crisis
Legal Marketing Association West

November 2018

Barnes & Noble’s fired-CEO secret is unusual
Directors and Boards

July 2018

Potential clients are confident in law firms’ cybersecurity. Should they be?
Legaltech News

June 2018

Michigan State University weighs scandal's financial impact

May 2018

It's time to develop your crisis communications plan
New York Law Journal

March 2018

Stanford University server exposes data of 10,000 staffers
SC Magazine

December 2017

Reduce hack fallout with foresight
Business Insurance

November 2017

How universities can prevent a crisis from becoming their legacy
Inside Higher Ed

August 2017

Infinite Global’s Olsen appointed to NJ State Bar Association’s Cybersecurity Task Force
May 2017

Infinite Global President Zach Olsen to moderate panel at NetDiligence Cyber Risk & Privacy Liability Forum
May 2017

Infinite Global President Zach Olsen to speak at Aon Consulting Industry Symposium
May 2017

Outstanding sales people possess these unique character traits. Do you?
April 2017

Spanier’s conviction highlights lessons of Sandusky scandal
The Chronicle of Higher Education
March 2017

Law’s lessons learned from the “CloudBleed” leak
Legaltech News
March 2017

Getting ready to talk about your firm’s upcoming data breach
New York Law Journal
February 2017

Crisis communication in a post-truth world
Communications World Magazine 
February 2017


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