Zach Olsen leads Infinite Global’s San Francisco office and oversees the firm’s crisis response and reputation management group. In addition to the management of Infinite’s global operations, Zach’s work includes helping organizations and individuals prepare for and respond to crises that threaten their reputations, brands and bottom lines.
Our clients look to Zach for strategic counsel on internal and external communications campaigns, high-stakes litigation PR efforts and for his expertise assessing and responding to public-facing crises. Those clients include public entities, law firms, financial services institutions, healthcare companies and C-suite executives in the U.S. and abroad.
Zach is a frequent public speaker and author on topics important to Infinite Global’s clients, including the management of reputational risk and exposure, the incorporation of PR and media relations into broader marketing campaigns, and the leveraging of current events into credentialing efforts for individuals and organizations. He earned a BA degree with honors from the University of Massachusetts, Amherst.
News & Publications
Outrunning a crisis
Legal Marketing Association West
Barnes & Noble’s fired-CEO secret is unusual
Directors and Boards
Potential clients are confident in law firms’ cybersecurity. Should they be?
Michigan State University weighs scandal's financial impact
It's time to develop your crisis communications plan
New York Law Journal
Stanford University server exposes data of 10,000 staffers
Reduce hack fallout with foresight
How universities can prevent a crisis from becoming their legacy
Inside Higher Ed
Infinite Global’s Olsen appointed to NJ State Bar Association’s Cybersecurity Task Force
Infinite Global President Zach Olsen to moderate panel at NetDiligence Cyber Risk & Privacy Liability Forum
Infinite Global President Zach Olsen to speak at Aon Consulting Industry Symposium
Outstanding sales people possess these unique character traits. Do you?
Spanier’s conviction highlights lessons of Sandusky scandal
The Chronicle of Higher Education
Law’s lessons learned from the “CloudBleed” leak
Getting ready to talk about your firm’s upcoming data breach
New York Law Journal
Crisis communication in a post-truth world
Communications World Magazine
100 Leading Legal Consultants and Strategists