Merger strategy

Crafting messages for effective combinations

For stakeholders, staff and clients alike, mergers are at once an exciting and anxious time. Getting communications right during the build-up, on announcement day and over the months following a merger is critical to success.

Infinite Global has extensive experience advising clients on mergers and we have developed strategies for some of the most prominent professional services mergers in recent years.

▪  Premerger market analysis and business rationale analysis
▪  Toolkit for creating and communicating the business case
▪  Shaping of core messages and the “business narrative”
▪  Internal communications
▪  Integrated media plan development and execution
▪  Media relations
▪  Filmmaking and creative initiatives

Merger strategy spotlight